Has Amazon sparked your interest with their new Amazon Spark platform? Here’s everything you should know:

Has Amazon sparked your interest with their new Amazon Spark platform? Here’s everything you should know:

Friday, March 2, 2018Lauren Macdonald

You may have heard by now that Amazon has launched Amazon Spark. But what exactly is it? We’re breaking down everything you should know whether you’re an Amazon shopper or an Amazon seller!

What is Amazon Spark?

Amazon Spark is a place for Amazon shoppers to discover things from people who share their same interests. Think of it as a newsfeed (like Facebook or Instagram) where you can discover, browse, or even shop for products and ideas from a community that likes the things you like.

How does it work?

The first time you visit Spark, you’ll select a few interests and Amazon will create a feed of personalized content from other Amazon customers with similar interests as you. You can shop your feed by tapping on product links or photos that have a shopping bag icon, or you can interact with people by commenting or smiling on their posts.

If you have a paid Prime membership, you can contribute to Spark by creating a post and sharing a product or story. Amazon sellers that also happen to be Prime members themselves might find this a useful way to promote their products to folks who share similar interests.

Why Amazon Spark matters:

Social Commerce is growing fast. More and more often, consumers are wanting to purchase products in the same social media type platforms that they are already frequenting. Amazon Spark was created with this in mind.

It all comes back to Headless Commerce which considers all of the places and ways a consumer may choose to make a purchase. Social commerce is one of the many options out there, and Amazon Spark has now put Amazon in the social commerce game, so to speak.

What else is Amazon doing to stay ahead of the game?


You may have also heard that Amazon just purchased smart doorbell maker Ring in a deal that sets them up to take over the Home Security market and expand their in-house delivery services as well. This product will be integrated with Amazon’s voice assistant, Alexa.

Both the release of Amazon Spark, and the purchase of Ring, and the expansion of Alexa’s capabilities, show that Amazon knows what it takes to stay at the top of the eCommerce market and remain the leader for online sales.