5 Critical Mistakes to Avoid When Starting Your Own eCommerce Business

July 7th, 2015

There is a lot of money to be made in eCommerce; and with easy-to-use platforms available at our fingertips, it’s no wonder it is a booming industry. In fact, eCommerce is expected to become a $500 billion industry by 2018 (Internet Retailer). With that being known, and many hosted eCommerce platforms to choose from, all with reasonable pricing, it’s no wonder why more entrepreneurs are moving in that direction.

Although the concept of eCommerce makes a start up slightly easier, and more attainable, it’s still crucial that you do it carefully. There are a lot of mistakes to be made while starting in eCommerce and we have provided a list of some of the key ones to look out for.

Not being truly ready

Starting a business takes a lot more than having an idea and selling it. You need to consider funding, inventory management, staffing, automation, supply and demand and so much more. Before you even think about starting, it is imperative that you put together a comprehensive business and marketing plan. These will help you find holes in your strategy and fill them. The main advantage to having this is that you learn more about what you’re selling and who you’re selling to in the process which are both key to the success of your business.

Not knowing your niche or competitive advantage

Think about what you want to sell, and who you want to sell it to.

Got it?

Now look it up online and you’ll probably find 5 or more people who have already thought about it. If you don’t, then you have your niche and competitive advantage; if you do, then you need to put some serious thinking into it. There needs to be a reason for your customers to come to you instead of the competitor. Your competitors are easy to access and your customers will find them if they look.

Not understanding your analytics in relation to your success

Ecommerce is extremely seasonal; you’ll have highs and lows. This is why it’s important to measure your success year after year not every quarter. Quarterly may show growth, but it won’t take into consideration the seasonal factor. Yearly will give you a more well-rounded idea of your growth. In addition, it’s important to have multiple analytics tools set up. In addition to your eCommerce analytics, make sure you’re making use of Google Analytics or a similar tool.

Not investing in a good user experience

Just like a brick and mortar store, customers expect shopping to be a pleasure. It’s important that you invest your time and money into researching the science behind it and applying it. A simple, easy to navigate design goes a long way. The attractiveness of the design is only part of the equation. If there is no customer path for them to follow, the design means nothing. The trick is to finding a nice balance of usability and quality design.

Being anti-social

It’s hard to believe that any company would dream of not being on social media today, but they do exist. Social media is free, easy to start and fun to use. Don’t miss out on a great opportunity to talk to your customers. Social media, as we all know, provides a great listening and learning to tool to hear your customers and what they want.

Not having a strategy for promotions

As mentioned above, a marketing strategy is extremely important. Having an idea of your audience (where and who they are), will give you a much clearer idea of the channels and types of promotions you should be looking at. For example, Facebook advertising is likely to be less impactful if most of your market is going to be using Google to search for you.  Be conscious of where you promote and do your research!

There is no doubt when starting your business that mistakes will be made. It’s part of the process and it’s a big part of the entrepreneurial learning curve. All you can do it be aware of the mistakes you could be making and be prepared. It’s important to make informed decisions. Having said that, it’s even more important to have fun and learn as much as you can in the process!

kelly eCommerce ,

Customer Turn-offs: What’s really killing your eCommerce Sales

July 2nd, 2015

Relationships take work, even the relationships you have with your customers. It’s important to get it right, and know how to create an environment to foster growth.

It’s a fantastic feeling to know sales are up, customers are talking and word of mouth is at an all-time high! What eCommerce retailer wouldn’t want that?!

What happens when the chemistry dies, and those booming customer relationships are no more?

Below, we’re outlining those turn-offs that are killing your relationships (and your sales). We’re going to help you bring the fire back to rebuild that chemistry.

Turn-off One:  Desktops are great, but don’t forget mobile

Mobile is taking over; remember that it accounts for 50.3% of all eCommerce traffic (Shopify). That is over half. Don’t ignore this trend, embrace it! When selecting your platform and designing your website, remember to make everything responsive for various devices and browsers. At this point in time, this should be common sense, but it is still extremely important to keep in mind. Remember that it’s one thing to have a mobile responsive site; it’s another to make it a positive user experience. Don’t sacrifice this on your ecommerce site!

Turn-off Two:  Don’t forget the 80/20 rule

Acquisition is important to any business; it’s how you grow! It’s important, however, that your existing customers aren’t forgotten. Invest in re-marketing to your current customer base as well as new potential customers. Remember that 80% of your sales should come from 20% of your customer base. Focus on social media, email marketing and developing good quality content.

Turn-off Three: No one likes waiting

Don’t make your customers wait; this can be one of the biggest turn-offs killing your sales and increasing your bounce rate. Pay attention to things like site load times, delivery times, customer service etc. We live in an instant world, why should your online store be any different?

Turn-off Four: Registration is frustration

Don’t make registration a requirement before buying. No one likes to give their information when they’re not 100% sure what they’re getting in return. It’s imperative that you provide some sort of value for your customer before you ask them for personal information to register. Having said that, if registration fits your business model (pre-purchase), just make sure that there is something in it for them. This could be a coupon, or discount of some sort.

Turn-off Five: Poor product photos

Your customers want to see the product you’re selling, and not having good quality photos can be a massive turn off for them. Your photos need to showcase your products in a positive light; this is not something you want to cheap out on. Having said that, you don’t need a huge budget for this. If you’re on a start-up budget, check out our tips on good product photos here!

In the end, it’s all about portraying your value strategically and effectively. You never want to over promise and under deliver. So before you start looking at expensive options to help bring back the chemistry, take a serious look at what may be turning off your customers and killing your sales; it could be a quick fix!

kelly eCommerce

What You Should Consider Before an ERP Implementation

June 24th, 2015

We love helping our customers with their integration needs. We work hard to provide the best, and most cost effective solution for them . It’s important however, that before we’re able to integrate a customer’s ERP with an eCommerce webstore(s), EDI Trading Partner(s) or CRM application, they obviously must have an ERP system implemented.

There are a variety of quality choices when trying to decide which ERP or accounting software to implement, many of which we integrate with. We’ve worked with many customers in different stages of the ERP implementation process, so we’ve learned a thing or two about what to consider prior to getting started.

Time and Money

This is often the first thing decision makers consider before implementing. This goes beyond the initial cost of the actual software, however. It’s important to consider the cost of training, lost productivity and time during that training, and the money you save with a more effective ERP. It’s important to consider all financial effects on the company, good and bad.

On the other hand, you have time. As a company, it’s crucial to ensure that time is considered and there has been room left for surprises. Implementing a company-wide change can be a hefty task – it’s important that all possible situations are considered and accounted for in the timeline and schedule.

It is important to continuously refer back to your timeline and budget throughout the process to ensure that you are on track with the original plan laid out before starting.

Training

Implementing an ERP system or accounting software throughout your company will have implications for almost everyone and sometimes people don’t deal well with change. Training your employees will help ensure a more straight-forward and comfortable transition. Remember that the company who has implemented your ERP system or accounting package can be used as a knowledge tool. They come with years of experience working with implementations so be sure to ask them for advice when needed.

Who will be your A-Team

This is an important thing to consider with your implementation. If you have an in-house IT department then you’re already a step ahead. You can train them specifically to be your go-to people and manage the implementation, any changes, and any questions employees may have moving forward.

If you are not set up with an IT department, it is important to determine which employees on your team will head the implementation and major changes. In addition, these individuals will also be the in-house go-to’s for any hiccups along the way.

Don’t underestimate the project!

Implementing an ERP is a huge undertaking. The problem we see most often is that companies don’t allocate enough time and resources for their implementation. The scope of this project is huge, affecting your whole company, so overestimating is always better than underestimating.

Selecting the right ERP software is only the first step to a successful ERP implementation. It’s all about what works for your business, not just about the technology itself. Prepare for every possible situation that may arise. The implementation you’re planning affects the whole company and the departments within, make sure you’re ready!

kelly ERP, Integration , , , ,

Our Unbiased Comparison of Amazon and eBay

June 18th, 2015

Online retailers are constantly faced with decisions that can impact their business. One of the major ones being where they should be selling. In addition to your own eCommerce store there are a multitude of marketplaces where you can extend your reach and generate more sales. With new marketplaces emerging into the mainstream, it’s no surprise that the decision can be difficult one. Even with all the options, two reign supreme…


Which marketplace should you choose?

How do you know which is best for your business?

The general rule of thumb is when selling new items in large quantities, Amazon is probably the place to be. On the other hand, eBay is a good option for those one-of-a-kind items that are begging for a good bidding war!

If you’re still not sure which one is best, we compiled a general list of un-biased comparisons of the two platforms.

Concept/Format
Amazon eBay
Amazon is a true marketplace where you can virtually sell anything. There is a listed price where buyers can purchase the product and read consumer reviews. Generally, the items sold here are new. eBay follows more of an auction model where you can place your item(s) up for auction. The highest bid from the top buyer wins. Generally, this is a good place for collectables and one-of-a-kind items (used items).
Fees/Payment Method
Amazon eBay
Amazon does not require upfront payment on listing items, unlike eBay. A seller should, however, consider the higher commissions they ask for. For more information on their structure, click here. A seller will be required to pay to list every item, regardless if they sell or not.  Before selling, it is advised to consider the cost of unsold goods, time re-listing items etc.
Buyer and Seller relationship
Amazon eBay
Buyers and sellers will rarely interact with regards to a transaction. Amazon is highly involved by playing the middle man between the buyer and seller. This leads to a higher expectation of customer service. Because this is truly a transaction between and buyer and seller, there is quite a bit of interaction between the two parties. Various areas of the transaction are discussed and decided between the parties (ie. payment and shipping).
Reviews
Amazon eBay
Amazon is known for their reviews. In addition, it does not penalize their sellers by pushing them down the search rankings for having poor reviews. Therefore, the reviews and buyer feedback is more for buyer education on the product. eBay has placed a lot more weight on their buyer reviews. So much so that they penalize their sellers for having poor reviews and ratings by lowering their search rankings.
Returns
Amazon eBay
Amazon has their A-z Guarantee. This gives buyers piece of mind that they will be able to get a refund on items received that were not as they were promised (within 90 days). This is backed up by Amazon playing an active role between the buyer and seller. The return and refund policy is decided completely between the buyer and seller. This could provide a positive or negative review for the buyer. Sellers are not required to offer a refund here.
Demographics
Amazon eBay
Amazon has over 240 million active users spanning across 10 difference countries. Their primary user base is the 20-40 age group. 2014 sales reached over $88 billion. eBay has over 150 million active users in 25 countries across the world. The majority of their user base sits in the 35-49 age groups. 2014 sales reached over $17 billion.
Taxes
Amazon eBay
It is up to Amazon sellers to determine the tax on any of the items they choose to sell on the marketplace. eBay offers a service which the seller can choose whether to collect the taxes in addition to the sale price or not. This is appealing for sellers because the taxes don’t have to eat up their profits.

So, the decision is yours!

Weigh your pros and cons and find the best one for your business. Know your business model and choose the one that fits it best. Also, remember your audience and where they will be. In some cases, both marketplaces could potentially be a good fit. When that is true, it’s important to weigh the costs involved as the determining factor.

Sources:

http://www.practicalecommerce.com/articles/60575-Differentiating-Marketplaces, http://www.bloomberg.com/bw/stories/2008-11-07/determining-where-to-sell-onlinebusinessweek-business-news-stock-market-and-financial-advice, http://www.skipmcgrath.com/articles/amazon-vs-ebay.shtml, http://www.differencebetween.info/difference-between-ebay-and-amazon, http://www.ecommercebytes.com/C/letters/blog.pl?/pl/2013/10/1382147636.html, http://www.shopify.ca/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay, https://www.nchannel.com/blog/ebay-vs-amazon-selling-comparison/, http://www.businessinsider.com/10-mind-blowing-facts-about-amazoncom-2013-3?op=1

kelly Uncategorized , , ,

How to Make Dynamic Product Photos on a Start-Up Budget

June 16th, 2015

Did you know that 67% of consumers considered image quality to be very important when purchasing a product online (Bigcommerce)?

That is over half! This means that as a start-up, you should be spending some serious energy on these images. You want to focus on quality and, more importantly, knowing your audience. The questions remains, however, how does a start-up afford professional photography?

Answer: They don’t!

We have a few amateur tips and tools that your company can use to save some money and have dynamic product photos that sell!

The Camera:

We would all love to hire professional photographers to do our product photography, but the reality is that we usually can’t afford it. The good news is that some of the sophisticated cameras are becoming more affordable for the typical entrepreneur starting out. You can find a decent one between $200.00 and $500.00 on Amazon. It’s important to remember that the money put into this should also be looked at as an investment, because a good camera will last you.

If a decent camera is still not in the budget, the average smart phone will do just fine. The majority of the smart phone cameras these days come with extremely sophisticated settings. The average viewer probably wouldn’t even notice a difference in the photos. Especially once you edit them with some of the tools we go over a little further down.

The Equipment:

Most people think that to have great product photos, they need to have equipment that looks like this…

The reality is that, yes, equipment like this will improve your photos and give them a professional flare. That is not to say you absolutely need them. Instead you can get creative with a few things you have lying around the house. A couple of desk lamps (same wattage) a clear plastic tote, some white Bristol board and piece of plexi –glass is all you really need.

(Image source Bigcommerce - http://blog.bigcommerce.com/how-to-rock-product-photography-on-a-budget/#.VX8VDvlViko )

These are every-day items that you probably already have, or won’t have to pay much for at your local Wal-Mart.

Another option you may want to consider is to look at some more natural locations and settings like your back yard. Natural light is often the best light. Unfortunately, this can be a little unpredictable due to a number of factors, so be sure to do your research and have a lot of time for test shooting. Also, make sure the setting suits your product and speaks to your audience.

Finally, remember that sometimes your product is best showcased in use to help users visualize it. An example would be a pair of athletic shoes on a runner, or perhaps an individual wearing your line of lip sticks.

If you’re willing to make a bit of an investment, you can find some fairly inexpensive camera equipment on Amazon that will give you the proper setting and lighting for the products you want to show case.

Free Tools:

Let’s face is, we’re not all Photoshop experts; But, the internet is a wonderful thing! There are so many free tools and apps you can utilize as you start up to doctor your photos. You truly have the ability to create dynamic photos at your fingertips! Here are a few of our favourites:

Instagram: This seems to be a crowd favourite. It’s a free app which helps you apply flattering filters for those selfies everyone loves to post. In addition to this, it’s a great tool for your start up. We like that it provides two core functions for start-up online retailers:

  1. It gives your product photos the look that they have been edited by a professional (did we mention it does this at your fingertips?)
  2. It provides an avenue to engage with your customers and get feedback!

VSCOCam: This is another photo editing app that allows you to add that professional finish to all your photos.  It’s quite impressive how many editing tools this app provides. From light altering to cropping, this tool has it all. Did we mention it’s free?!

Canva: Although this isn’t really a photo editing tool, it can still be useful for online retailers. It can create great content for your social media and communication strategy. Using the image assets you created (using the tools above) you have the ability to create free graphic content that is original and yours to keep! This is great when starting to build your brand and creating that look to all your social content.

In the end, you could spend thousands of dollars to take your product photos to the next level, or you can get creative with what you have using the tools and advice above. This saves you some money and gives you a head start for some more important expenses you may have. The important thing to remember is to take your time and have fun!

kelly eCommerce , ,

From Conversation to Conversion: What You Need to Know About the Process as an Online Retailer

June 15th, 2015

Every online retailer values their customers and can appreciate their role in the growth of their business. The online realm brings a lot of opportunities to show that appreciation. With that being said, conversation with those customers has proven to be even more vital to your company’s growth. With social media at our fingertips, word of mouth can spread with a click of a button. With a customer’s opinion spreading exponentially, it’s no surprise that what your customers talk about is paramount!

Customers generally like to learn more about the people behind the brand, they enjoy knowing who they are talking to, and care to build a relationship with them. The middle step is often what is forgotten. Think of it as a process….

To kickstart the process to conversion in your business here are a few tactics you may want to think about:

  1. Make your products sharable: Almost all of the eCommerce platforms now have very user friendly CMS utilities which provide easy ways to add social icons. This makes it easy to give your customers the opportunity to share and start their own conversations about your products.  Having social icons below each product provides your customers the chance to talk. The more conversation there is the more word of mouth you get. As a side bonus, this creates backlinks for your store as well (good for SEO!)
  2. Prove that you’re human: It’s always nice to know you’re talking to a human, not a recording, or automated system. Your customers appreciate talking to a human being with real emotion. When they can sense your sympathy when you are upset and your happiness when you are happy with a product, they feel connected. This plays a part in building relationships with your customers and what leads to conversions. Consider a live chat feature or a customer service line if you have the means to do so. Pave the way to conversation!
  3. Let them know they matter: Nothing is more frustrating for a customer than when they can’t get a hold of you. Make sure you are present to have a conversation with them. Reply to their comments, their questions and anything else. They want to know they matter enough to converse with. Plus, if you’re quick to answer their questions about your product (whether online or live), they are probably more likely to buy it. If you wait too long they may just go to a competitor and forget about you!
  4. Encourage conversation: When posting on social media, or writing product descriptions. Ask them what they think. Ask questions and get some feedback. This is a cost effective way to learn more about what they think. Plus, once you start listening and actually acting on what they say, you give your customers a sense of purpose. It’s very rewarding to know your comments meant something, and this could lead to a purchase.

In the end, all customers want to know that they matter, and having a relationship with them is a good place to start. Going from conversation to conversion is not a quick process and it was never meant to be. There is no magic wand you can wave that will increase conversions. It’s a process that needs your time and energy, but is totally worth the work!

kelly eCommerce , , , , ,

What is ePortal?

June 10th, 2015

ePortal provides one solution for the exchange of business data by managing connectivity, data transformation, storage, and EDI compliancy functions (if required). In addition, ePortal acts as an interface to display the flow of data resulting from your eBridge integration solution.

ePortal relies on XML technology to manage and process data. All inbound data that enters the ePortal is transformed into XML of an XCBL schema (XML Common Business Library). In this format, the data remains flexible and non-restrictive for additional processing, such as distribution, display, storage, and integration.

We know that’s a lot of integration jargon and you’re probably wondering what it all means to you…

This means that the ePortal relieves your organization of the need to purchase and maintain multiple components and provides you with an overall view of your business transactions. Both of these benefits allows you to exchange with your trading partners and other business systems seamlessly at any time! As a Software-as-a-Service (SaaS) platform, it provides remote exchange and viewing of business data and documents using a web-based interface. The ePortal supports a wide range of documents used in business operations, such as EDI, CRM, eCommerce, SCM, logistics and warehouse management.

With an eBridge integration solution working in conjunction with ePortal, data can be automatically and bi-directionally exchanged with your accounting or ERP system to eliminate manual data entry processes. Through ePortal, your financial system is connected to your, eCommerce storefront, EDI trading partners and other external business systems for a streamlined and uninterrupted data flow.

Did we mention it can also provide you with email notifications of received and unacknowledged outbound documents?

Our very own Colin Brown (CEO and Founder) laid it out for us…

“Simply put, the ePortal is only part of the eBridge Connections Solution, which is affordable, easy to use  and completely eliminates data entry for all your vital business documents!.”

Still have questions? Give us a call!

Have and questions about your ePortal account/login? Contact our support team and we can give you a hand!

kelly Uncategorized , ,

7 Best Practices to Get the Most Out of Your CRM

June 5th, 2015

Simply put, a CRM system is an investment; here are a few best practices to ensure that you get everything you need out of it.

Best practice #1: Make the CRM platform work for you

When first configuring your CRM system, make sure you have the capability to customize it to work for you. Map out the fields and reports that work for your company’s needs. There is great value in having this done before you implement it across your organization. This gives the CRM system the ability to work for you; saving you and your company valuable time. You have invested in this CRM, make sure it does what you need it to do.

Best practice #2: Testing is everything

Make time to do proper testing and training with all customer facing departments. Also keep in mind that you have made a considerable investment in this system, so having the confidence in your team that they know how to use it is imperative.

Best practice #3: Use all the features

If you’ve ever worked in an office, you’ve no doubt used excel for just about everything – reporting, day to day tasks, customer records, etc. We know old habits are hard to break, but you’re paying for a quality CRM system, why not use it? Take the time to learn and use all the features offered to you, and get rid of those tedious spreadsheets!

Best Practice #4: Refine your processes regularly

Take time to meet with the regular users on a quarterly basis. It’s important to refine the process and system regularly to ensure that the CRM system is working for you (Re: best practice #1). Having meetings with those who use it every day gives you an inside look at what’s working, what’s not, and what can be improved.

Best practice #5: Consider how it interacts with the customer

The number one reason for having a CRM system is to ensure that you manage your customer relationships well. That is why it is imperative that you know how the system interacts with your customers directly. This could be through phone calls, email, social media, ad campaigns, etc. Whatever it may be, ensure that you spend time perfecting it!

Best Practice #6: Sharing between all customer facing departments

Ever heard the expression that “Secrets don’t make friends!”? In this case, they really don’t! Ensure that there is an appropriate level of transparency (depending on your company culture) between the customer facing departments. When there are roadblocks, the customers are the ones who are affected negatively.

Best Practice #7: Ensure you have proper measuring tools in place

Analytics and reporting are key to any business. As a company, this is what gives you direct insight into how each department is doing. This is why best practice #3 is so important. If you use all the features, and properly for that matter, you will get clear, automatic and thorough reporting.

Investing in a CRM can easily make your sales and marketing teams more productive and effective. In addition, it can make internal processes more efficient. Without your customers, your business would not stay afloat, which is why starting, building and maintaining customer relationships are so important!

kelly CRM Integration ,

Recipe for Success When Selecting an eCommerce Platform

May 28th, 2015

If you polled a group of consumers, what percentage would you assume had purchased something online in their lifetime?

To give you an idea, eCommerce sales are said to hit 414 billion worldwide by 2018! (Baynote)

It’s clear that online shopping isn’t going anywhere. In fact, it’s probably becoming more common among consumers. It’s crucial for companies to stay current with a quality eCommerce website; because, let’s face it, that’s what your customers are going to want and expect from a brand.

Helping to drive this growth has been an evolution within the world of eCommerce platforms. With so many options now available, all offering extensive features and benefits how does a company (big or small) decide on what platform is best for them?

We present to you, the recipe for finding the best e-commerce platform for your company.

Prep Time: 3-4 weeks of weighing your options

Yields: A positive customer experience and higher profit margin

3 cups – Cost efficiency

Whether you are a large scale company or a small one man operation, cost is always a critical factor. That is why this is the foundation of our recipe. Start by calculating your budget and decide on your must-have features. This will help you determine if you’re looking at an enterprise solution, or something a bit smaller; such as an entry level or open source option.

2 cups – Security

This one is self-explanatory and, let’s face it, common sense. Most platforms will be built with security as a critical component. This is very important for merchants, since you will be dealing with credit card numbers, addresses, phone numbers, and other sensitive information.

Although every platform come with some security features built-in, it’s still smart to do your research and compare your options. This ingredient is vital to your recipe!

1/2 cup – Quality Design Options

Your website is the front door to your business, so it’s no surprise that you’ve spent time designing it and branding it just right for you and your customers. So why wouldn’t you want to have an eCommerce platform that can follow the same design and branding principles?

You want to ensure that the platform you choose allows you or a designer to style it to match your branding guidelines and vision. If there is are major difference between your corporate site and online store, it may feel like two different websites. This can cause a negative user experience and a high bounce rate.

1/4 cup – Mobile Responsiveness

Mobile devices are being used more and more for web browsing and online shopping. In fact, 75% of consumers use their mobile device while shopping in store (Internet Retailer). Furthermore, 4 out of 5 consumers use smartphones for all their shopping needs (Convince and Convert). So why would you ever consider a platform that doesn’t allow for responsive design?

2 tablespoons – Support

Ever heard the phrase “Up the creek without a paddle?

We’ve all been there, and no one likes it. That is why support is a small but still an important ingredient to your recipe. Better support usually comes at a higher monetary cost, but consider the high cost of losing a customer. When you don’t receive support on a technical problem with your platform, the customer will suffer. Make sure you are able to contact them and receive appropriate support in the case of an emergency.

3 teaspoons – Usability

There are two parts here:

Front end: You ultimately want a platform that allows your customer to use it with ease; where they don’t need to contact you for help when they need to make a purchase. Front end usability is important to maintain a positive user experience.

Back end: You will need to maintain and update your platform regularly, so ensure that you don’t need an expert in-house (or have the budget to hire someone) to make regular changes. Cataloging, categorization, and price management should all be easy for you to manage.

1 teaspoon – SEO Features

Being searchable is crucial to your business. Look at whether the platform has any attributes that contribute to good SEO for your online store.

1 cup – Integration

Like any other business out there, you are most likely using a number of different systems or applications to run your operations efficiently. It’s vital that the eCommerce platform you choose allows for easy integration with the other systems important to you, such as your accounting package, shipping solution, marketing applications, etc.

Throw in little pinch of analytics at the end.

A quality analytics tool is a huge bonus for an eCommerce platform. Reporting is crucial for business, and helps you understand what’s working and what’s not. By adding this ingredient to the recipe, it can help provide that critical information you need to make the right decisions moving forward.
And there you have it folks!

This recipe should help you find you a quality eCommerce platform that is the right fit for your company. Happy selling!

kelly eBRIDGE Blog, eCommerce, eCommerce Integration ,

We’re Keeping it Green, Day after Day!

May 27th, 2015

We’re big believers in working online and saving paper. It’s one of the reasons why we’re proud of our integration platform and what it offers.

We wanted to provide you, our readers and customers, with an idea of how much paper we’ve saved on our existing platform.

Here are some interesting numbers that we would like to share:

  • Since 2008 we’ve processed over 21 million documents.
  • Imagine each document as a piece of paper – that’s 21 million pieces of paper saved.
  • A pack of paper is approximately 500 sheets – that’s 42,000 packs of printer paper.
  • Each pack is around 2 inches thick – that’s 82,000 inches which equates to over 6800 ft. (Nearly five times the height of the Empire state building!!!)

What we’re trying to say is this is A LOT of paper! Naturally, the next question would be “how many trees is this?”

We’ve discovered that on average, there are 8,333 sheets of paper in a single tree, which means that to date, we have saved about 2500 trees. To put that into perspective, an acre of rainforest in Borneo has approximately 244 trees!

Now there’s some food for thought!  Find out how eBridge Connections can help your business cut back on paper usage. Contact us using this form or give us a call at 1-800-755-6921.

kelly eBRIDGE Blog , , , ,