The dynamic world of eCommerce is constantly changing and evolving, making it difficult to keep up! There are countless blog postings and articles on the web that highlight the latest trends and news related to eCommerce.
In an effort to save you the time it would take to sift through what is worth reading or not, I have hand-picked 5 of the most useful blog posts published in the last few months. Enjoy!
What it’s about: Who would have thought using a popup, giving away free things and creating a long landing page – all the techniques that we have been told to avoid – would now translate into increasing conversions! KISSmetrics discusses how these techniques can be implemented strategically so they aren’t considered “annoying.”
Why it’s useful: The post provides valuable ways as to how the “risky” techniques can be applied in order to increase customer conversions. By providing examples of businesses that implemented the techniques and what steps they have taken to make them work, it makes you want to step out of the safe zone– like they say, there’s always an element of risk involved when conducting business!
What it’s about: Twitter announced the addition of a new eCommerce feature – the ‘Buy’ button – that will allow customers to view offers and merchandise that they can’t get anywhere else and act on them straight from the social media platform.
Why it’s useful: If you sell or are looking to sell your products through social media outlets, such as Twitter, this post is for you! It provides comprehensive insights as to how the process works and what advantages it has for its users.
“The Ultimate Guide to Pop-Up Shops”
What it’s about: A new trend of pop-up shops is emerging as the divide between the online and offline world of business is rapidly disintegrating. Businesses that once solely sold online are now expected to take advantage of this trend to engage with the consumer on a face-to-face basis.
Why it’s useful: Pop-up shops are the new “cool” thing on the block. It’s a way to engage the consumer with your brand through a physical appearance rather than just a digital presence. If you have only sold online and aren’t aware of the steps to take in starting a pop-up shop, don’t worry, a complete step by step process is provided from beginning to end.
4. Practical Ecommerce
“5 Way to Jumpstart Mobile Ecommerce”
What it’s about: With nearly everyone owning a smartphone today, it was only a matter of time that mobile eCommerce would become mainstream. The article highlights five key ways that you can optimize your eCommerce website to capture sales from mobile devices.
Why it’s useful: A lot more people are starting to purchase items from their smartphones as it becomes more convenient. The post outlines comprehensive steps that an eCommerce retailer can take in order to generate sales and be successful in the mobile environment.
“Seasonal Pages and SEO Strategy: What Works Best?”
What it’s about: Holidays are a great time to attract people to visit your eCommerce store to purchase products. However, how do you attract people to visit your site versus competitors? By comparing tactics of well-known retailers who have an online presence, this post provides a rundown of what SEO strategies work for seasonal pages and which strategies you should skip.
Why it’s useful: As the busiest holiday season is just around the corner, online retailers can benefit from this post by utilizing the advice provided to develop or modify their seasonal pages for SEO optimization.
If you are looking for new techniques that are emerging in the eCommerce world, check out these blog posts for more insights!
Do you know of any other unique blog posts discussing the latest trends evolving in eCommerce? If so, feel free to share them in the comments!