Common Web Store Mistakes 

Having One Payment Method- Customers not only want a selection of products, they also want a choice in payment methods. It’s not a good idea for a web store owners to isolate a percentage of customers especially when this problem is a easy fix.

Failure to Use E-Mail Effectively or Hidden Contact Info –Some Web store have no salesperson making the web stores owners e-mail address the only link for consumer’s assistance. Companies that delay responses to customers questions lose a degree of credibility and loyalty.  Additionally, contact information should be linked from every page in the web site.

Poor Web Site Design- Customers do not want to click five to ten times in order to find what they are looking for. Web Store owners should make it their goal to build a website in which the entire contents of the web site are only one click away from the web page.

Lack of Web Store Integration Solution- Web store owners are aware of the time and effort needed to enter order and customer data while at the same time keeping the Web store up-to-date with product and pricing information.  eBridge’s Webstore Integration can eliminate this administrative burden by eliminating manual data entry and accompanying errors, improving information flow, increasing efficiency, and achieving savings in time and money.  Click here to see all 37 supported accounting systems/ERP packages that eBridge integrates with.

Home Page Overload- Web store owners don’t have to display everything on the home page. Creating a homepage that is overloaded with content, pictures, and links can result in making potential customers give up and never enter your web store. Ideally a web store home page should have all the vital information or links appear at the top of your home page.

Content Update- Long after a site’s launch, your website has accumulated a plethora of pages. Some of these pages may have become old and outdated. Web store maintenance requires continuous reviews of static content that may require updates or corrections.

Reference:

http://www.dummies.com/how-to/content/avoiding-mistakes-with-your-web-store.html

 http://www.asaresearch.com/ecommerce/mistakes.htm

Article by Dave Malda

Dave is the Sales Manager and Marketing Coordinator at eBridge.

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