Canada Post lockout got you worried? Here's how to prepare your eCommerce store!

Canada Post lockout got you worried? Here's how to prepare your eCommerce store!

Tuesday, July 5, 2016Lauren Macdonald Uh oh e-retailers! Looks like Canada Post has just issued a 72-hour lockout notice warning Canadians that postal service may come to a halt by Friday. Here’s our top 3 suggestions for how you should prepare: Read More
Hey eCommerce and EDI folks.  Is data entry getting you down?

Hey eCommerce and EDI folks. Is data entry getting you down?

Monday, July 4, 2016Lindsay Hampson You had ‘the big idea’.  Your product is flying off the shelf.  The online world is your oyster!  But, you’re spending your time inputting orders into and out of your accounting package. Read More
Website Running Slowly? Your eCommerce Sales Could Be Suffering!

Website Running Slowly? Your eCommerce Sales Could Be Suffering!

Wednesday, June 29, 2016Lauren Macdonald According to KissMetrics, 40% of people abandon a website that takes more than 3 seconds to load, and a 1 second delay in page response can result in a 7% reduction in conversions. This means that if an eCommerce website is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.

Don’t miss out on potential sales and revenue because of a slow site! Here’s our top 4 suggestions for boosting your eCommerce website’s speed: Read More
Boost Your Mobile Device Sales: An Easy Mobile Checkout Process Can Help!

Boost Your Mobile Device Sales: An Easy Mobile Checkout Process Can Help!

Thursday, June 23, 2016Lauren Macdonald How many times have you looked at a product on your mobile device, but rather than purchasing it then and there, decided to wait until you had a computer in front of you? We’ve all been there! Most mobile device checkout processes are time-consuming and frustrating compared to the simplicity of checking out on a desktop computer. This is a shame if you think about it because we are already on our phones all the time!

As an eCommerce business owner, think of how many potential customers you’re losing that probably forgot all about your product before they had a chance to get on their desktop computer. Having an easy-to-use mobile checkout process could easily solve this problem! Here’s what you need to consider: Read More
A How-To Guide for Increasing Average Order Value (AOV) on Your eCommerce Website

A How-To Guide for Increasing Average Order Value (AOV) on Your eCommerce Website

Wednesday, June 22, 2016Lauren Macdonald As we’ve mentioned earlier, boosting customer retention rates is one great strategy for increasing profit, but today we want to discuss another profit raising technique—increasing Average Order Value (AOV).

So what exactly is AOV? In simple terms, it is the average dollar amount spent each time a customer places an order on an eCommerce website or mobile app. Note: To calculate average order value, simply divide the total revenue by the number of orders.

In order to help you out, we’ve put together a simple How-To Guide For Increasing Average Order Value, so that you can easily increase your AOV and drive in more revenue: Read More
Finding Your Niche: Is There a Suitable Market for Your Product?

Finding Your Niche: Is There a Suitable Market for Your Product?

Thursday, June 16, 2016Lauren Macdonald So you’ve decided the eCommerce marketplace is the right business model for you—Terrific! But now you need to think about the products you’re going to sell and ensure they are products that people are interested in and willing to spend money on.

The best way to make your eCommerce business a successful one, is to make sure you find your Niche Market. This means determining a small market segment that your product features will be aimed at satisfying. You’ll want to take into account the specific market needs of your target consumers, such as price range, production quality, and the demographics that your product is intended to impact. Read More
Partner Profile: Shero Designs

Partner Profile: Shero Designs

Monday, June 13, 2016Lauren Macdonald We have some exciting news to announce! We’ve just partnered with Shero Designs, an eCommerce agency based in Hudson Valley, NY. Shero understands how difficult it can be to manage a business in this day and age and is dedicated to providing quality design and development for their customers.

We recently took some time to learn more about Shero Designs and what makes them so unique! Here’s what we found out: Read More
Partner Profile: Connectivia

Partner Profile: Connectivia

Friday, June 10, 2016Lauren Macdonald Used by more than 500 businesses, Connectivia is an industry expert that we are pleased to introduce as our latest partner! Connectivia tailors their solutions to meet your EDI and business connectivity requirements, with products developed-in house and the ability to adapt to evolving business needs.

We recently sat down with our new friends at Connectivia to learn more about their company. Here’s what we found out: Read More
Effective Communication Tools: Boost Your eCommerce Website Traffic and Sales

Effective Communication Tools: Boost Your eCommerce Website Traffic and Sales

Wednesday, June 8, 2016Lauren Macdonald Did you know that June is Effective Communications month? To celebrate, we’ve put together a list of our favourite communication tools that can help you drive traffic to your eCommerce website and improve your sales! Read More
Partner Profile: Web2Market

Partner Profile: Web2Market

Monday, June 6, 2016Lauren Macdonald Allow us to introduce our new partner, Web2Market! With two decades and hundreds of successful projects under their belt, Web2Market knows how to help organizations reach their business goals.  Read More
Learning From The Best: What Online Retailers Should Learn From Amazon's Success

Learning From The Best: What Online Retailers Should Learn From Amazon's Success

Thursday, June 2, 2016Lauren Macdonald There’s no denying that Amazon knows what they’re doing when it comes to creating an online shopping experience that exceeds customers’ expectations. But what lessons should other online retailers be taking away from Amazon’s success? Here’s what we think: Read More
Partner Profile: CFI Marketing

Partner Profile: CFI Marketing

Monday, May 30, 2016Lauren Macdonald Today we wish to introduce you to our new friend and proud partner, CFI Marketing, a leading marketing company in the foodservice industry. With a deep understanding of the products and challenges associated with the foodservice industry, CFI Marketing succeeds at transforming their knowledge into marketing tools than can be used to build customer relationships and promote sales.  Read More
The Advancement of ERP: What to Expect From ERP Systems in the Near Future

The Advancement of ERP: What to Expect From ERP Systems in the Near Future

Wednesday, May 25, 2016Lauren Macdonald Previously, we shared our thoughts on what you should consider before implementing an ERP system, but today we thought we would point out some trends you should watch out for in the near future as ERP systems continue to develop and advance.  Read More
Simple Steps For Boosting Your Customer Retention Rate

Simple Steps For Boosting Your Customer Retention Rate

Thursday, May 19, 2016Lauren Macdonald We’ve already shared our tips on how to keep your customers coming back by providing excellent customer service, but today we want to offer some suggestions on how you can go a step further when it comes to boosting your customer retention rates. Read More
SEO for eCommerce: Staying Ahead of Your Competition!

SEO for eCommerce: Staying Ahead of Your Competition!

Monday, May 16, 2016Lauren Macdonald We’re often asked how to beat the competition when it comes to eCommerce websites. The answer: Keep ahead of them in search engine results. We’ve listed our top tips and suggestions for improving your Search Engine Optimization (SEO) in order to make sure that your website is coming out on top! Read More
Partner Profile: Cofa Media

Partner Profile: Cofa Media

Wednesday, May 11, 2016Lauren Macdonald Today we’re happy to announce our latest partnership: Cofa Media! This interactive agency is equipped with a rock solid development team and an extensive knowledge in online marketing and web development.

We recently spent some time getting to know them better and are excited to share with you a recap of what we’ve learned: Read More
10 Practices To Protect Your eCommerce Business From Fraud

10 Practices To Protect Your eCommerce Business From Fraud

Monday, May 9, 2016Lauren Macdonald

Fraudulent activity on your eCommerce website can be a nightmare. Not only will it affect your company’s revenue, but it can also damage your reputation as a trusted online retailer.

In order to protect your eCommerce business from fraud, we recommend adopting the following 10 practices:

Read More
A 3-Step Guide For Perfecting Your Business Image

A 3-Step Guide For Perfecting Your Business Image

Tuesday, May 3, 2016Lauren Macdonald Did you know that May is International Business Image Improvement Month? To celebrate, we’ve created a 3-step guide that you can use to strengthen your online business image and make a lasting impression on potential clients/customers. Read More
Google Analytics for eCommerce: What You Should Be Monitoring

Google Analytics for eCommerce: What You Should Be Monitoring

Thursday, April 28, 2016Lauren Macdonald If you have an eCommerce website, there are a number of ways you can use Google Analytics to monitor your website and determine the areas where it is performing well, as well as the areas where there might be room for improvement.

When it comes to monitoring your eCommerce website, here are the top 5 areas to pay attention to: Read More
Partner Profile: 1Digital Agency

Partner Profile: 1Digital Agency

Friday, April 15, 2016Matt Train Beloved readers, we’re happy to be introducing you to our new partner, 1Digital Agency! This band of website design and digital marketing experts are focused on (and very well-versed) in the practice of building awesome eCommerce brands. When they say they are Genius Ecommerce® – they can back it up! Read More
eCommerce Redesign Series: Part 2 – Developing a Winning Relationship with your Agency of Choice

eCommerce Redesign Series: Part 2 – Developing a Winning Relationship with your Agency of Choice

Thursday, April 7, 2016Kelly Nelson If you don’t have the in-house capabilities to design and build your own website, chances are you are looking at hiring an external vendor or agency to do the work for you. This means you’ll be working closely with a team of experts to get the website that could change the face of your business (no pressure!). Read More
Different Types of Website Hosting Accounts

Different Types of Website Hosting Accounts

Wednesday, April 6, 2016Kelly Nelson To be accessible to the world, a website needs to be in a stable hosting environment that can be reached successfully by your clients and prospects. While researching your hosting options, you’ll come across a wide range of vendors and recommendations. We’ve outlined some of the most common ways of addressing your website hosting needs. Read More
Selecting an eCommerce Marketplace for your Business

Selecting an eCommerce Marketplace for your Business

Thursday, March 31, 2016Kelly Nelson Selling on a marketplace has become a very popular form of eCommerce in today’s business world. With easy access for both newbies and enterprise-level sellers alike, marketplaces can significantly expand a merchant’s reach and increase revenues if used correctly. They are both convenient and cost effective, thus are becoming the eCommerce channel of choice for many. Read More
Partner Profile: Fine Solutions

Partner Profile: Fine Solutions

Thursday, March 24, 2016Kelly Nelson Allow us to introduce our newest partner Fine Solutions, a Microsoft Gold Partner. They deploy Microsoft Dynamics AX, GP, and CRM thoroughly, affordably, and with speed. They’re claim to fame is combining their out of this world technical expertise, teamwork and experience with their diverse methods of ground-breaking implementation. Here’s a recap of our discussion with them! Read More
eCommerce Redesign Series: Part 1 - Design Trends to Consider This Spring

eCommerce Redesign Series: Part 1 - Design Trends to Consider This Spring

Thursday, March 24, 2016Kelly Nelson Spring is a great time for a change. With the grass growing green, and flowers starting to bloom. It truly is a beautiful time of year. You want to make sure your eCommerce site reflects the positive change of the season. With that being said, you have decided to bring about a new design for your eCommerce store. It’s time for a change and this year is your year for it! Here are some key design trends to consider including. Read More