Wondering what Walmart Marketplace is all about?

Wondering what Walmart Marketplace is all about?

Tuesday, August 23, 2016Lauren Macdonald Did you Google “Walmart Marketplace” and find this blog?  Well, good!  You see, we Googled that too, about a month ago, and found nothing.  We wrote this blog for folks like you.

Walmart has recently launched Walmart Marketplace where you can sell your products alongside Walmart products, thereby exposing them to a massive online audience.  The trick is that it is not a separate website.  Walmart Marketplace is just a clever add-on at  

So what is Walmart Marketplace?

Sellers can apply online to join the Walmart Marketplace and are selected based on reputation, sales projections, and alignment with Walmart’s values. Once a seller has joined the Walmart Marketplace they can sell their products on Walmart’s newly revamped website which allows customers to find, browse, and order products in just a few clicks.

Aside: Is anyone saying ‘Walmarketplace’ in their heads as they read this? That would have been a great name.

How are my orders fulfilled?

Once an order is placed, you will ship directly to the customer. It is also your responsibility to handle inquiries and returns/exchanges. Your business will receive payment for your sales and Walmart will deduct a reasonable referral fee.

How will I benefit?

  • Expand your audience- over 80 million unique visitors shop on every month and many are looking for products like yours
  • Effortless transactions- Walmart Marketplace offers your customers a satisfying shopping experience whereby they can find, browse, and purchase products without hassle
  • Safe and secure- Walmart has been selling products online since 2000. They have safety and security measures in place to protect both your customers and your business.
  • Useful insights and measurement tools- Walmart Marketplace will provide you valuable support, plus metrics that provide insights into the success of your business efforts.

How do I apply?

You can easily apply online here to be accepted as a seller on Walmart’s Marketplace.

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