Our top 5 eCommerce, EDI, and CRM-related reads of the week
Monday, January 16, 2017Lauren Macdonald
We’re always on the lookout for great blogs and articles from thought leaders in the eCommerce, EDI, and CRM industries. We thought we’d share with you a few great pieces that we’ve given the ‘eBridge stamp of approval’ to this week:
Part of creating a successful online store is knowing how to market your products to an audience that cannot physically see, hold, examine, or use your product or service until after the purchase is made. For that reason, online store owners and eCommerce managers are always looking for ways to improve product descriptions in order to grow sales.
This blog article by BigCommerce is a great guide for doing just that. If you want to differentiate yourself from the competition, use these tips and tricks to improve your product descriptions and grow your business. Read more now.
An abandoned shopping cart is no good for your business. Often times online store owners forget that a successful eCommerce store is about more than just having great products listed on a website. It’s also about the entire buying process a customer will have to go through, and how easy and user-friendly your website’s checkout process is to navigate.
For suggestions on how to keep customers from abandoning their shopping carts, read this article by Practical eCommerce here.
There’s a big difference between customer service in bricks and mortar stores versus customer service for online stores. But both are equally important when it comes to the success of your business. This blog by CPC Strategy breaks down the differences and offers tips and suggestions for improving customer service on eCommerce stores.
Click here to read more.
The world of EDI can be a confusing one if you’re new to it. But in order to do business with the Walmart’s and Home Depot’s of the world, it’s something that you’ll need to understand and comply with. Luckily there’s conferences that take place all over the world to help you learn more, find out what’s new and changing in the EDI industry, and network with the right people.
REMEDI broke down the EDI Conferences taking place in 2017 that you won’t want to miss. Check them out here.
Salesforce recently announced that their CPQ (Configure, Price, Quote) solution is now fully integrated with Service Cloud. But what does that really mean for you and your business?
Well, with the new capabilities this brings, you can provide a better experience for your customers each time they contact your organization, no matter how they reach out. Every team is empowered to meet customer needs, whether it’s through quoting and contracting new purchases or supporting what has already been bought. To learn more, read the rest of Salesforce’s blog post here.
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