How Selling on an eCommerce Marketplace Can Help Independent Retailers Grow
Thursday, July 7, 2016Lauren Macdonald
Here's How eCommerce Marketplaces Help Independent Retailers Grow
It’s Independent Retailer Month and we at eBridge Connections would like to recognize all of the e-retailers out there who are selling unique products on their own independent webstores!
But what about those of you that are having trouble driving traffic to your website? Or perhaps you’re lacking the resources needed to maintain your webstore and keep it running smoothly and efficiently? Maybe you don’t have the skills in-house to market your products effectively? Whatever the case, an eCommerce marketplace might be the perfect solution for you!
What is an eCommerce marketplace?
An eCommerce marketplace is a type of eCommerce website where products are sold by multiple third parties and transactions are processed by the marketplace operator. These online marketplaces are currently the primary type of multichannel eCommerce in the world. Two notable eCommerce marketplaces are Amazon
, but there are tons of others as well! Check out our blog for helpful information on selecting an eCommerce marketplace that’s right for your business.
How can an eCommerce marketplace increase your sales?
The main benefit of selling on marketplaces such as Amazon or eBay is the amount of visitors and traffic to their website’s on a daily basis. The more traffic a website has, the more likely it is that potential buyers will see your product, which can easily translate into higher sales volumes.
Another benefit is that eCommerce marketplaces tend to be well-known and trusted by buyers, which may increase their likelihood of purchasing.
Finally, eCommerce marketplaces can offer reduced marketing costs when compared with other sales channels. This will allow you to focus your time and energy on making great products, rather than spending your time figuring out how to market your store to buyers.
What else should I keep in mind when selling on an eCommerce marketplace?
One thing to remember is that on an eCommerce marketplace you are going to be competing against other sellers with similar products to your own. That is why it is extremely important to make the most of product photos
, product descriptions
, and customer reviews
. Make sure that you are utilizing all of these tools to the best of your ability so that your products stand out above the rest!