Ballistic Agency: Growing Your Outdoor Rec or Firearm Accessory Business With eCommerce
Monday, July 19, 2021Eric Zegarski
Learn how to scale an Outdoor Rec or Firearm Accessory Business with eCommerce
Selling online is a challenge for any business. It's even a greater challenge for businesses who operate in the Outdoor Recreation (camping, hunting, fishing) and Firearm Accessory (parts, tactical accessories, equipment) industries.
Faced with government regulations and having certain products blacklisted on eCommerce service providers like Shopify, there are many hurdles businesses in these industries need to overcome. Agencies like Ballistic Agency help you overcome these barriers. They help you build eCommerce stores on platforms that support your products (BigCommerce
), and help you craft strategies to allow you do to grow online.
Meet Ballistic Agency
is an eCommerce agency that specializes in helping businesses like yours succeed online. They are experts at addressing government regulations and building eCommerce stores on platforms like BigCommerce. Ballistic has helped brands like Bravo Company USA, Wilson Combat, and VZ Grips expand their businesses online.
We sit down with Jason Young, the Founder of Ballistic Agency, and discuss how to scale with eCommerce. We answer questions addressing the following topics:
- Common roadblocks for Outdoor Rec and Firearm Accessory businesses face with eCommerce.
- Why BigCommerce is a great platform for your eCommerce store.
- Examples of businesses Jason's team has helped grow online.
- How eCommerce integration helps merchants scale online.
- How to get started with eCommerce
- Shipping restrictions merchants might face
- How to grow your business using social media
- How email marketing helps you grow
- How to use influencers and affiliates
- How to boost your search engine results
- How to increase your brand awareness
About the Speakers
Jason is the founder of Ballistic Agency. Since 2008, he and his team have been deeply embedded in growing the digital presence of their clients by working to increase their brand awareness, customer satisfaction, sales, and operational efficiency. Before starting Ballistic Agency, Jason worked in the IT sector after graduating from Samford University.
Tristan St. Louis
Tristan is a Regional Sales Manager at eBridge Connections. Tristan has a combined 18 years of experience in the commerce industry. Throughout his tenure at eBridge Connections, he has helped countless businesses streamline their eCommerce operations with integration. Tristan is an expert at identifying a merchant's ideal integration workflows and ensuring their integrated commerce network delivers the greatest ROI for their business.
Eric is the Digital Marketing Manager for eBridge Connections. Eric has had the privilege of working on both the merchant and tech solution side in the eCommerce space. He has also consulted for multiple eCommerce businesses and was a panelist and presenter at a Shopify Meetup event at Shopify's Plus office.
About eBridge Connections - Universal iPaaS Vendor
eBridge Connections is a universal iPaaS (integration Platform as a Service) vendor. For more than 25 years they have helped merchants unify their commerce systems. eBridge's iPaaS is trusted by 100s of merchants to enable automatic, bi-directional data flow between their eCommerce store(s)
and their back-office ERP/Accounting systems. Learn more about our BigCommerce connector