Boost Your Mobile Device Sales and Conversions: An Easy Mobile Checkout Process Can Help!
Thursday, June 23, 2016Lauren Macdonald
How to Boost Mobile eCommerce Sales and Conversions
How many times have you looked at a product on your mobile device, but rather than purchasing it then and there, decided to wait until you had a computer in front of you? We’ve all been there! Most mobile device checkout processes are time-consuming and frustrating compared to the simplicity of checking out on a desktop computer. This is a shame if you think about it because we are already on our phones all the time!
As an eCommerce business owner, think of how many potential customers you’re losing that probably forgot all about your product before they had a chance to get on their desktop computer. Having an easy-to-use mobile checkout process could easily solve this problem! Here’s what you need to consider:
Disable AutoCorrect
Typing in things like full names and shipping and billing addresses is a disaster waiting to happen when it comes to autocorrect. Your potential buyers will get frustrated if they have to go back and fix words over and over again because autocorrect keeps changing them, and when this happens they will likely give up and abandon their shopping carts.
You can solve this problem by disabling autocorrect on certain fields such as surnames, road names, place names, etc. Click
here to learn how you can disable autocorrect on your mobile checkout page and save your customers a lot of hassle.
Display a Progress Bar
Let your customers know exactly how far along they are in the checkout process. A well-designed progress bar will let users know that the end is in sight, thus alleviating the worry of being caught up in a lengthy checkout process. Mobile users, in particular, will appreciate this as they are often out and about and might even be in a hurry.
Only Ask For Need-To-Know Information
Don’t ask your customers to fill out more fields than they absolutely need to. Typing on a mobile device can be a giant pain, so it’s a good idea to restrict the amount of information users need to provide to what is strictly necessary for the purchase.
Reduce the Risk of Visitors Having to Enter Information Twice
One of the most frustrating aspects of filling out forms on a mobile device is accidently leaving the page and having to return and type in all the information again. In order to prevent this, display a pop-up message asking a user to confirm their action before allowing them to exit the page. It’s also a good idea to make sure any pages that are linked from the checkout area (such as help pages, delivery information, etc.) will open in a new window when clicked on.
Allow for Guest Checkouts
Give customers the option of checking out as a guest without needing to create an account. Forcing users to create an account in order to proceed to checkout will often result in them closing the page if they are not already registered with an account. Typically account registrations require a great deal of information and users will not usually want to fill out that many fields on a mobile device.
Set up a default billing/shipping address option
A majority of the time, a user’s billing and shipping address will be the same. Rather than making them fill out their address twice, which is particularly time-consuming on a mobile device, allow users to check off a box that will automatically copy the billing address and use it in the shipping address section as well.