Understanding What eCommerce Integration Is using an iPaaS

Understanding What eCommerce Integration Is using an iPaaS

Tuesday, October 17, 2017Lauren Macdonald

From automating order data to making happier customers, integrating data from your eCommerce platform or online marketplace shop to your back-office can save you time and money. 

Understanding What eCommerce Integration Is using an iPaaS

The first step in a successful eCommerce (or CRM or EDI) integration, is understanding the lingo, and determining if integration will help solve the challenges your business is facing.

Know the Important Terms:



  • ERP (Enterprise Resource Planning): an application which enables a company to manage and report on the important parts of its business. Examples of popular ERPs include products by Microsoft Dynamics, NetSuite, Sage, Epicor, SAP, Intuit, etc.

  • eCommerce: describes the buying and selling of commercial goods and services, conducted electronically on the internet. (Hint: Your friends call it online shopping).

  • CRM (Customer Relationship Management): a business system that merchants and entrepreneurs use to grow their businesses by improving relationships with customers and driving sales growth. Examples include Salesforce, Microsoft Dynamics CRM, Sugar CRM, and so on.

  • EDI (Electronic Data Interchange): refers to the transfer of business documents in a standard electronic format between business partners. Examples of common retailers with requirements for EDI are Walmart, Target, Home Depot, Best Buy, and many more.

  • Integration: refers to the process of synchronizing, linking, or connecting, bi-directionally, two or more business systems so that data will be automatically transferred back and forth between them without the need for human intervention.
  • ​iPaaS: Integration platform as a service. It is a set of automated tools for connecting software applications that are deployed in different enviornments. 

Reasons You May Need Integration via an iPaaS:

  • You get a lot of sales orders (200+ a month on average)

  • You’re finding it impossible to scale your eCommerce business with people rekeying data by hand

  • Your overall customer experience is below par

  • You have a backlog of orders waiting to be processed

  • You don’t want to hire a data entry person

  • Your inventory level records are not an accurate reflection of the stock you have available due to delays in updating records manually

  • You’re receiving penalties from online marketplaces like Amazon who have strict requirements for fast order fulfillment speeds

  •  You’re receiving negative reviews from your customers because of slow service or inaccurate order processing

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