The Pros & Cons of Giving Gift Cards For eCommerce Stores
Thursday, March 10, 2016Kelly Nelson
For a customer, a gift card is excellent because it is essentially free money! Who doesn’t want that?
For an online retailer, there are both advantages and disadvantages that you need to weigh when deciding to offer them to your customer base.
Drop Shipping 101
Wednesday, March 9, 2016Kelly Nelson
Drop shipping is quickly becoming a common term among eCommerce professionals. It has become a very popular method of supply chain management for start-ups as well as more established retailers. For those of you who need a bit more information to be convinced one way or another, we have outlined a number of the basics below.
How to Write Incredible Product Descriptions for your eCommerce Store
Thursday, March 3, 2016Kelly Nelson
We have written about the importance of good product photos
before, but the descriptions are important too. Words are powerful tools in the world of eCommerce, they’re what push you up in search engines, and are a critical component of driving sales. Here are a few things to remember when it comes to writing your descriptions.
What to Avoid in a Data Integration Project
Monday, February 29, 2016Kelly Nelson
A solid integration solution can make a positive difference for any company. We live by that fact here at eBridge Connections. When planned for and implemented properly, an integration solution can eliminate manual data entry errors, move data seamlessly between systems, and most importantly, can improve the customer experience.
The 5 Commandments of eCommerce Email Marketing That Are Written in Stone
Thursday, February 18, 2016Kelly Nelson
It’s clear, in today’s business environment, that communication and relationship building has become a top priority of the modern consumer. Email marketing, being a big part of a standard communication strategy, remains to be one of the most powerful as well. Let’s review the 5 commandments of developing a winning email ecommerce strategy!
Partner Profile: Jasper Studios
Wednesday, February 17, 2016Kelly Nelson
Jasper Studios is one of our local partners who we met in the Twitter-sphere! We soon after, we connected with them at the Internet Retailer Conference and Expo in Chicago. It’s been a blossoming relationship ever since!
5 Pro Tips for eBay Sellers
Wednesday, February 17, 2016Kelly Nelson
Over 20 years ago, the first item was sold on eBay. Do you know what it was?
A broken laser printer! It was listed for $1 and sold for $14.83. This should give you a pretty strong indication of the power of this marketplace (TIME).
How to Handle Negative Reviews on your eCommerce Store
Wednesday, February 3, 2016Kelly Nelson
We know that the importance of reviews is not a new concept to you. We’ve said it time and time again, and it’s simple; customers trust other customers! Reviews are crucial to any solid eCommerce business, and that is not going to change. A review is as good as a personal recommendation.
With that being said, what happens when a customer gives you a negative review or comment? What happens if they absolutely rip you to shreds all for other customers and potential customers to see?
Trends That Are Shaping the eCommerce Playing Field
Wednesday, January 27, 2016Kelly Nelson
Part of starting a new year is reflecting on the previous one. In the world of eCommerce, last year was a game changer. Between Mobilegeddon, social buying and other massive trends, eCommerce became a very different industry. Over the course of a year, eCommerce changed in the areas of marketing, customer service, social media and more. Below are a few examples of those changes.
Amazon Marketplace Tips to Sell More
Thursday, January 21, 2016Kelly Nelson
It’s no surprise that Amazon has become a popular option for online retailers. With growing popularity amongst consumers, and endless options it has the potential to be a profitable business endeavour for sellers. With that being said, a new year is a new opportunity to get your name out there and make some money. Below are a few tips to help you make 2016 your best year yet!
Thinking of Redesigning Your eCommerce Site? Here Are a Few Things You Should Consider
Tuesday, January 12, 2016Kelly Nelson
For those of you who are looking for a redesign on their eCommerce store, there are a few things you should consider, focus on conversions and having a responsive interface.
The Post-Holiday Craziness: Handling eCommerce Returns
Wednesday, January 6, 2016Kelly Nelson
If you’re at all successful with your eCommerce store, you will most likely have a few returns coming your way this month. Your volume of returns is generally a soft indication of how much inventory you were able to move prior. Unfortunately for most businesses, more product out the door leads to more returns.
A Year in Review
Thursday, December 17, 2015Kelly Nelson
This year has been one for the history books here at eBridge Connections! We’ve had some great product developments, attended some great industry events, launched new programs and far surpassed our documents integrated from last year.
How to Keep your Customers Coming Back
Monday, December 14, 2015Kelly Nelson
This tends to be an area of business where most companies can agree. It’s a simple concept – your best customers are your most loyal customers. In fact, most would argue that it is downright essential to any eCommerce business to have a solid group of loyal customers that keep coming back!
Tis' the Season to Save your Customers Money!
Monday, December 7, 2015Kelly Nelson
Digital coupons can be extremely powerful for online retailers. They have the power to bring customers back and create word of mouth. This is especially important around the holidays. That word of mouth could make the difference between a profitable season and a dreadful one. It’s also important that you weigh the options financially and ensure that your business can sustain the coupons.
2016 New Year’s Resolutions for your eCommerce Store
Thursday, November 26, 2015Kelly Nelson
It’s that time of year again! People are making their lists and checking them twice. We’re not just talking about our friend Santa Claus either!
That’s right, it’s time for the New Year’s Resolutions List. For eCommerce merchants, this can sometimes be a challenge depending on budget, manpower, and other potential obstacles that could stop you from working through some of the resolutions.
Best Practices for Holiday Selling on Amazon
Thursday, November 26, 2015Kelly Nelson
Amazon has become a hot spot for holiday shopping around the world and sellers can look at the marketplace as a great profit making opportunity. This however, can also be challenging for retailers if they are not properly equipped and prepared. Between juggling customer service issues, inventory, employees, shipping and fulfilment, retailers certainly have their hands full.
We have listed below a few best practices that will allow you to enjoy the holidays and make a few pennies selling on Amazon!
Why Integration is Important During the Holidays
Thursday, November 12, 2015Global Administrator
The holidays are, for the most part, an important time of year for online merchants. There are obviously some seasonal and B2B businesses that are exceptions to the madness of the holidays, but for everyone else, the holiday season is the busiest time for eCommerce.
Preparing your Online Store for Black Friday and Cyber Monday
Thursday, November 5, 2015Global Administrator
Seriously, if you’re only thinking about this now, you’re probably a bit late. Having said that, there are still a number of things you can implement quickly that may help you overcome the madness that comes with these two days.
TIPS FOR INCREASING CONVERSIONS ON YOUR PRODUCT PAGES
Wednesday, October 28, 2015Global Administrator
A picture says 1,000 words, right?
Well, sometimes, yes it does, but in the case of your product pages, no!
The thing about product pages is that they are there to tell your product’s story, and to give your customers a sense of how awesome you are. If we’re being honest with ourselves, a picture is really not enough by itself.
TRICK OR TREAT: WICKED IDEAS TO BOOST YOUR HALLOWEEN SALES THIS YEAR
Thursday, October 22, 2015Global Administrator
Ghosts, goblins and witches OH MY!
That’s right! Next week is Halloween! Time to have some fun, don’t you think? Below we’ve listed a couple of easy initiatives you can use on your eCommerce store and social media channels to have some fun with your customers.
PREPARING YOUR ECOMMERCE STORE FOR THE HOLIDAYS
Thursday, October 15, 2015Global Administrator
It’s the most wonderful time of the year….
Well not quite, but we are getting there. The holidays are fast approaching, and it’s time to start preparing. It’s not even just Christmas that you need to be prepared for. Online retailers need to keep in mind that Black Friday and Cyber Monday are just as big, if not a bigger deal in today’s world.
So, how does one prepare? How do you optimize your store for maximum sales and growth? We have a couple of tips that will make this time of year even more wonderful (and profitable) for you!
WHAT THE AMAZON AND SHOPIFY PARTNERSHIP MEANS TO ONLINE MERCHANTS
Friday, October 9, 2015Global Administrator
You may have heard about Amazon’s huge vote of confidence in Shopify recently in the news. As of September 17th 2015, Amazon Webstore owners are able to migrate their businesses to Shopify. This means that owners are now able to seamlessly move their online store to the Canadian-founded eCommerce platform.
PARTNER PROFILE: ECHIDNA
Wednesday, October 7, 2015Global Administrator
We’re excited to announce that another amazing team of digital experts has joined forces with eBridge Connections to deliver premium integrated eCommerce solutions.