Learn More eBay Promotions Manager & How to Use It to Grow Your Store
Wednesday, July 17, 2019Eric Zegarski
How to get The Most Out Of eBay Promotions Manager
eBay has a platform native marketing tool that can help you get your eBay listings in front of your desired audience. Promotions Manager allows you to create enticing deals that will encourage buyers to shop at your store and spend more on each order. It’s a powerful and simple to use tool, so you don’t need to be a digital marketing wiz. Best of all, you are targeting people who are already browsing eBay; therefore, they are ready to buy, buy, buy. Below we explore how eBay Promotions manager can help your scale your eBay store.
How Running eBay Promotions Can Help You
Stand Out from the Crowd
Even if you’re selling autographed wrestling merch, chances are you’re not the only one. Using Promotions Manager helps your items stand out in eBay’s search results. Therefore, you’ll be able to get more eyes on your product and in turn drive more traffic to your product pages.
Showcase Relevant Items
Imagine that you’re a vendor who sells guitars and guitar related products. Promotions Manager allows you to showcase and promote like items. This allows you to run promotions for guitar related items like patch chords and picks. This tactic increases the likelihood of shoppers not only browsing/buying items from your shop, but also buying more items from your store.
Attract Buyers at the Right Time
You’re a vendor that sells costumes, the bulk of your business is done right before Halloween. eBay Promotions Manager allows you to capitalize on seasonal promotions. You can highlight relevant products when your target audience is most likely to purchase them.
Launching Promotions is as Easy as 1, 2, 3!
eBay understands that as a merchant you are busy. Therefore, they made it easy to launch your promotions on eBay. You can get started by accessing the marketing tab which is in the seller hub. Once there, select the type of promotion you’d like to run, what inventory items qualify, and complete a few customizations to ensure the promotion meets your marketing and sales goals. Once these steps are complete, you select the duration of the promotion and launch your campaign.
Run the Right Kind of eBay Promotions
Your business is unique; therefore, your promotions plan needs to be structured to attract your desired customer. As a merchant your goal might be to sell more complimentary goods as a quick upsell due to the gracious margin on them. Therefore, an order size discount might be the best option for that merchant. Here are a few different promotions eBay Promotions Manager lets merchants run:
Order Size Discounts
You can give buyers an incentive to spend more at your store by setting minimum order discounts. These discounts can be either a set dollar amount or a percentage. Some popular order size discounts that eBay merchants run include:
- Buy one and get one 50% off Save 20% when you buy two or more
- Save $ 25 dollars when you spend $150 or more
Markdown Sale Events
This type of discount allows you to target specific collections. As an example, you’re a clothing merchant who wants to clear out their winter collection. Popular promotions run by merchants include:
- Save up to 30% off a specific product line
- Save 50% on a specific collection
Shipping Discounts
Shipping rates are one of the biggest deterrents for customers to when it comes to making a purchase online. Instead of offering free shipping on all orders, Promotions Manager allows you to run campaigns that encourage customers to spend more at your in order to get free shipping. Some popular promos merchants run include:
- Free shipping on orders over $49
- Free 2-day shipping on orders over $99
Codeless Coupons
Codeless promo coupons are a great tool for e-mail and social media marketing. eBay Promotions Manager enables merchants to create promotions that are URL specific. Since these promos are URL specific, customers do not need to enter a promo code upon checkout. Some popular promos run by merchants include:
- Save an extra 10% off your next purchase
- Extra 20% off for friends and family
Volume Pricing
Volume pricing is a great tool to move inventory fast. It's a great way to sell similar products that have a lot of SKU variants, e.g. shirts that come in multiple colors. eBay Promotions Manager allows you to structure discount tiers based off quantities purchases. Here’s an example of a volume pricing discount a merchant might run :
- Save 5% when you buy 2
- Save 10% when you buy 3
- Save 15% when you buy 4+
Supercharge Your eBay Store with Integration
Since you’re an eBay marketing wiz now, your eBay store is ready to grow. If you're solely just an eBay merchant or eBay is a part of your omni-channel/multi-channel commerce strategy, integration can help you streamline your operations. Integrating your eBay store with your ERP will allow you to eliminate manual data entry, have almost instantaneous bi-directional data flows, ensure data integrity, and fulfill orders faster.
Ebridge has a pre-built
connector for eBay as well as other leading eCommerce solution providers (
Shopify,
Magento,
BigCommerce) and ERP publishers (
Microsoft,
Sage,
NetSuite,
SAP) The eBridge iPaaS solution is also hosted on Microsoft Azure. This ensures an almost 99.99% uptime guarantee and world class security.