A How-To Guide for Increasing Average Order Value (AOV) on Your eCommerce Site
Wednesday, June 22, 2016Lauren Macdonald
As we’ve mentioned earlier, boosting customer retention rates
is one great strategy for increasing profit, but today we want to discuss another profit raising technique—increasing Average Order Value (AOV).
So what exactly is AOV? In simple terms, it is the average dollar amount spent each time a customer places an order on an eCommerce website or mobile app. Note:
To calculate average order value, simply divide the total revenue by the number of orders.
In order to help you out, we’ve put together a simple How-To Guide For Increasing Average Order Value, so that you can easily increase your AOV and drive in more revenue:
Finding Your Niche: Is There a Suitable Market for Your Product?
Thursday, June 16, 2016Lauren Macdonald
So you’ve decided the eCommerce marketplace is the right business model for you—Terrific! But now you need to think about the products you’re going to sell and ensure they are products that people are interested in and willing to spend money on.
The best way to make your eCommerce business a successful one, is to make sure you find your Niche Market
. This means determining a small market segment that your product features will be aimed at satisfying. You’ll want to take into account the specific market needs of your target consumers, such as price range, production quality, and the demographics that your product is intended to impact.
Partner Profile: Shero Designs
Monday, June 13, 2016Lauren Macdonald
We have some exciting news to announce! We’ve just partnered with Shero Designs
, an eCommerce agency based in Hudson Valley, NY. Shero understands how difficult it can be to manage a business in this day and age and is dedicated to providing quality design and development for their customers.
We recently took some time to learn more about Shero Designs and what makes them so unique! Here’s what we found out:
Partner Profile: Connectivia
Friday, June 10, 2016Lauren Macdonald
Used by more than 500 businesses, Connectivia
is an industry expert that we are pleased to introduce as our latest partner! Connectivia tailors their solutions to meet your EDI and business connectivity requirements, with products developed-in house and the ability to adapt to evolving business needs.
We recently sat down with our new friends at Connectivia to learn more about their company. Here’s what we found out:
Effective Communication Tools: Boost Your eCommerce Website Traffic and Sales
Wednesday, June 8, 2016Lauren Macdonald
Did you know that June is Effective Communications month? To celebrate, we’ve put together a list of our favourite communication tools that can help you drive traffic to your eCommerce website and improve your sales!
Partner Profile: Web2Market
Monday, June 6, 2016Lauren Macdonald
Allow us to introduce our new partner, Web2Market
! With two decades and hundreds of successful projects under their belt, Web2Market knows how to help organizations reach their business goals.
Learning From The Best: What Online Retailers Should Learn From Amazon's Success
Thursday, June 2, 2016Lauren Macdonald
There’s no denying that Amazon knows what they’re doing when it comes to creating an online shopping experience that exceeds customers’ expectations. But what lessons should other online retailers be taking away from Amazon’s success? Here’s what we think:
Partner Profile: CFI Marketing
Monday, May 30, 2016Lauren Macdonald
Today we wish to introduce you to our new friend and proud partner, CFI Marketing
, a leading marketing company in the foodservice industry. With a deep understanding of the products and challenges associated with the foodservice industry, CFI Marketing succeeds at transforming their knowledge into marketing tools than can be used to build customer relationships and promote sales.
The Advancement of ERP: What to Expect From ERP Systems in the Near Future
Wednesday, May 25, 2016Lauren Macdonald
Previously, we shared our thoughts on what you should consider before implementing an ERP system
, but today we thought we would point out some trends you should watch out for in the near future as ERP systems continue to develop and advance.
Simple Steps For Boosting Your Customer Retention Rate
Thursday, May 19, 2016Lauren Macdonald
We’ve already shared our tips on how to keep your customers coming back
by providing excellent customer service, but today we want to offer some suggestions on how you can go a step further when it comes to boosting your customer retention rates.
SEO for eCommerce: Staying Ahead of Your Competition!
Monday, May 16, 2016Lauren Macdonald
We’re often asked how to beat the competition when it comes to eCommerce websites. The answer: Keep ahead of them in search engine results. We’ve listed our top tips and suggestions for improving your Search Engine Optimization (SEO) in order to make sure that your website is coming out on top!
Partner Profile: Cofa Media
Wednesday, May 11, 2016Lauren Macdonald
Today we’re happy to announce our latest partnership: Cofa Media
! This interactive agency is equipped with a rock solid development team and an extensive knowledge in online marketing and web development.
We recently spent some time getting to know them better and are excited to share with you a recap of what we’ve learned:
10 Practices To Protect Your eCommerce Business From Fraud
Monday, May 9, 2016Lauren Macdonald
Fraudulent activity on your eCommerce website can be a nightmare. Not only will it affect your company’s revenue, but it can also damage your reputation as a trusted online retailer.
In order to protect your eCommerce business from fraud, we recommend adopting the following 10 practices:
A 3-Step Guide For Perfecting Your Business' Online Image
Tuesday, May 3, 2016Lauren Macdonald
Did you know that May is International Business Image Improvement Month? To celebrate, we’ve created a 3-step guide that you can use to strengthen your online business image and make a lasting impression on potential clients/customers.
Google Analytics for eCommerce: What You Should Be Monitoring
Thursday, April 28, 2016Lauren Macdonald
If you have an eCommerce website, there are a number of ways you can use Google Analytics to monitor your website and determine the areas where it is performing well, as well as the areas where there might be room for improvement.
When it comes to monitoring your eCommerce website, here are the top 5 areas to pay attention to:
Partner Profile: 1Digital Agency
Friday, April 15, 2016Matt Train
Beloved readers, we’re happy to be introducing you to our new partner, 1Digital Agency
! This band of website design and digital marketing experts are focused on (and very well-versed) in the practice of building awesome eCommerce brands. When they say they are Genius Ecommerce® – they can back it up!
eCommerce Redesign Series: Part 2 – Developing a Winning Relationship with your Agency of Choice
Thursday, April 7, 2016Kelly Nelson
If you don’t have the in-house capabilities to design and build your own website, chances are you are looking at hiring an external vendor or agency to do the work for you. This means you’ll be working closely with a team of experts to get the website that could change the face of your business (no pressure!).
Different Types of Website Hosting Accounts
Wednesday, April 6, 2016Kelly Nelson
To be accessible to the world, a website needs to be in a stable hosting environment that can be reached successfully by your clients and prospects. While researching your hosting options, you’ll come across a wide range of vendors and recommendations. We’ve outlined some of the most common ways of addressing your website hosting needs.
Selecting an eCommerce Marketplace for your Business
Thursday, March 31, 2016Kelly Nelson
Selling on a marketplace has become a very popular form of eCommerce in today’s business world. With easy access for both newbies and enterprise-level sellers alike, marketplaces can significantly expand a merchant’s reach and increase revenues if used correctly. They are both convenient and cost effective, thus are becoming the eCommerce channel of choice for many.
Partner Profile: Fine Solutions
Thursday, March 24, 2016Kelly Nelson
Allow us to introduce our newest partner Fine Solutions
, a Microsoft Gold Partner. They deploy Microsoft Dynamics AX, GP, and CRM thoroughly, affordably, and with speed. They’re claim to fame is combining their out of this world technical expertise, teamwork and experience with their diverse methods of ground-breaking implementation. Here’s a recap of our discussion with them!
eCommerce Store Redesign - Design Trends to Consider This Spring
Thursday, March 24, 2016Kelly Nelson
Spring is a great time for a change. With the grass growing green, and flowers starting to bloom. It truly is a beautiful time of year. You want to make sure your eCommerce site reflects the positive change of the season. With that being said, you have decided to bring about a new design for your eCommerce store. It’s time for a change and this year is your year for it! Here are some key design trends to consider including.
EDI Basics: Your Questions Answered!
Thursday, March 17, 2016Kelly Nelson
Still have questions about EDI, what it is and how it can help your business? We can help!
The Pros & Cons of Giving Gift Cards For eCommerce Stores
Thursday, March 10, 2016Kelly Nelson
For a customer, a gift card is excellent because it is essentially free money! Who doesn’t want that?
For an online retailer, there are both advantages and disadvantages that you need to weigh when deciding to offer them to your customer base.
Drop Shipping 101
Wednesday, March 9, 2016Kelly Nelson
Drop shipping is quickly becoming a common term among eCommerce professionals. It has become a very popular method of supply chain management for start-ups as well as more established retailers. For those of you who need a bit more information to be convinced one way or another, we have outlined a number of the basics below.
How to Write Incredible Product Descriptions for your eCommerce Store
Thursday, March 3, 2016Kelly Nelson
We have written about the importance of good product photos
before, but the descriptions are important too. Words are powerful tools in the world of eCommerce, they’re what push you up in search engines, and are a critical component of driving sales. Here are a few things to remember when it comes to writing your descriptions.